Search Engine Optimization
Content Management Systems (WordPress)
On the high street, on billboards, and on search engines, competing with the big businesses can feel like fighting a losing battle. There is one medium, however, where everybody is on the same footing and using the same platforms and tools. Small businesses can stand tall against their competitors, even multi-national corporations and international brands, by making the best use of the social networking websites which consumers are flocking to join every day. Traditional advertising is increasingly ignored by consumers because it is seen as irrelevant, whereas making connections online can be personalized and highly targeted. If a business can get those coveted Facebook “likes” and Twitter followers they will have a captive audience to promote their products or service to, each of whom opted to hear more. This is far more effective than TV commercials or magazine advertising, as long as it is carried out in a thoughtful and imaginative way. Nobody follows a Twitter account to see occasional blasts of special offers or “likes” a Facebook page to see endless, shameless self-promotion. The brands that are engaging their customers on social media platforms are those which make an effort to relate to the people they are trying to appeal to. They post content which is valuable to customers in their everyday lives. The reach of social networking websites like these is incredible. These are potential customers who are freely and enthusiastically visiting social media websites. If a business is making the best use of what these sites offer […]
A smart social media strategy incorporates the economic use of time, selective use of resources, awareness of the industry, and, of course, a lot of tact. Apply the following tips regularly to your own campaign to ensure things go as smoothly as possible in the fast-paced world of social media. Before anything else, respond to messages. Responding to direct messages should always be your first priority, even before generating interesting content of your own. The popularity of social media sites is due to the fact that they offer something to customers that other forms of marketing don’t – the opportunity to have their voice heard. Don’t neglect to honor this need. Listen to what your followers are saying, particularly the dissatisfied ones. The sooner you can adapt their suggestions into your overall strategy, the better off your entire brand will be. Above all, always treat your customers with respect, especially the abusive ones – your other followers will notice. Don’t be tempted to post irrelevant material.