It is almost universally accepted that trust is a critical component of the e-commerce conversion process. Yes, you definitely need a professional site, unique content and a compelling product or service, but trust is a necessity to generate conversions. Luckily, there is a very simple way to improve confidence in your e-commerce site: add trust…
On the high street, on billboards, and on search engines, competing with the big businesses can feel like fighting a losing battle. There is one medium, however, where everybody is on the same footing and using the same platforms and tools. Small businesses can stand tall against their competitors, even multi-national corporations and international brands,…
For high traffic, one of the premier things webmasters do these days is social media optimization. They try to promote their content through Facebook, Twitter, Google+, LinkedIn, Pinterest, StumbleUpon, etc. The traffic generated from popular social channels can be high as well as valuable. Social media can also help good content go viral and fetch…
