On the high street, on billboards, and on search engines, competing with the big businesses can feel like fighting a losing battle. There is one medium, however, where everybody is on the same footing and using the same platforms and tools. Small businesses can stand tall against their competitors, even multi-national corporations and international brands,…

A smart social media strategy incorporates the economic use of time, selective use of resources, awareness of the industry, and, of course, a lot of tact. Apply the following tips regularly to your own campaign to ensure things go as smoothly as possible in the fast-paced world of social media.   Before anything else, respond…